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By Jane Peterson
-- The Oakland Press

Sargent Appliance has a motto... "Big enough to compete, small enough to care." These aren't just words scribbled on a piece of paper, these are the words the staff at Sargent Appliance live by. They demonstrate this to their customers year after year by expanding the selection, upgrading the stores and perfecting customer service. The name-brand appliance and electronics family-owned superstores. "We have several kitchen vignettes, at Rochester store each displaying room-size examples of some of our most popular major brand name appliances. "This makes it easier for customers to visualize how items will look next to each other."


Sargent Appliance - About Us


In addition to quality appliances, Sargent Appliance showcases a selection of Hitachi and Toshiba televisions and video electronics. New additions to the television department include flat-screen TVs.

Despite all of the recent changes, Sargent Appliance retains the same business philosophy that George Skolas has maintained since getting into business 50 years ago. The doors of the original location on the corner of Harper and Gratiot Avenue in Detroit have since closed, but the Skolas family still services the metro Detroit area with the downtown Rochester location as well as another in Clinton Township.

"If it’s personal service, attention to detail and knowledgeable and experienced sales people you’re looking for, then we’re what you’re looking for. Supplying that personalized service is a number of consultants who have been with Sargent Appliance for a combined 140-plus years.

This longevity should provide peace of mind for customers, as the staff knows the appliances they sell like the back of their hand. Just explain to them what you want from the appliance and how you plan to use it, and they’ll quickly match you with the right one for your needs.

For example, one major key in selecting the right appliance is having the right measurement of where that appliance will go. Nothing can be more frustrating than when the refrigerator is too tall, wide or deep to fit in the space where it’s supposed to. The staff at Sargent Appliance – because they have the experience to anticipate this potential problem, and because they have the compassion to care that the job is done right – go to great lengths to ensure all measurements are accurate.

The customer service doesn’t stop when the ink is dry on the sales transaction, either.

Sargent Appliance’s staff has been known to make house calls to take care of problems over the years. In each case, the employees didn’t leave until they did everything possible they could have done for the customer.

If the staff at Sargent’s can’t fix the problem that same day, employees will arrange for a loaner to be shipped and used until the ordered appliance arrives.

However, don’t be fooled into thinking that such high quality, personalized service comes with a large price tag. When it comes to value, you can count on Sargent Appliance to offer comparable prices.

"We’re part of a 3,000-member buying group that gives us the same low purchasing prices as the big chains and discounters.

In addition to excellent prices and customer service, Sargent Appliance carries brand name appliances customers have come to recognize and trust over the years, including: GE, Whirlpool, Sub-Zero, Wolf, Thermador, Jenn-Air, Bosch, Maytag, Viking and Asko.In electronics, Sargent Appliances carries Toshiba and Hitachi.

To get the merchandise to its new destination, Sargent Appliance has its own fleet of delivery trucks. Over the years, Sargent Appliance has found another way to serve its customers: Getting involved in their communities, said Skolas. The family is active in the Clinton Township, and Rochester communities through local charities and organizations.

So, regardless of whether your project is a complete kitchen remodel or you’re simply looking for a new appliance (which includes the latest washer and dryer innovations as well as kitchen appliances), Sargent Appliance should be your only stop. "We’re a family-owned store that provides personalized service you simply can’t get from a national retailer."

As much as Sargent Appliance is known for its extensive selection, its dedication to customer service sets it above its competition. Sargent Appliance's highly-trained salespeople devote time and expertise to take care of their customers