So bright and so thin.
Powerful yet thin LEDs deliver a radically brighter picture than conventional LCD backlighting. They also help achieve an ultra-slim TV design that looks beautiful in your home. What's more, Sony's Edge LED Backlight technology delivers outstanding contrast, rich colors and enhanced dark-scene detail.
Watch the football retain its detail during a kickoff and move smoothly as the camera follows it from left to right. Even quick motion seen in action movies appears amazingly realistic as Motionflow XR 240 technology, which takes motion clarity beyond refresh rates, smoothes out the picture where the camera can't for clearer and more natural movement.
Go beyond cable with Internet TV
Welcome to the endless entertainment of the Sony Entertainment Network, where thousands of movies, TV shows, online videos, games and music are always at your fingertips. By connecting to the Internet and touching the SEN' button the TV remote, you can access Full HD 1080p entertainment, and made-for-TV apps like Netflix®, Pandora®, YouTube , Facebook® and more. 1
Goodbye wires, hello Wi-Fi®.
Maximize your entertainment while reducing cable clutter. Wirelessly stream beautiful, HD entertainment straight from the internet or your home network using built-in Wi-Fi® connectivity. 1
Your smartphone, now on TV
Movies, music and apps from your smartphone can now be viewed big on your TV. With two ways to connect Android phones and tablets to the R550, Sony is helping you add value to the entertainment you already own. 1. Using a Mobile High Definition Link cable, you can connect your smartphone to the TV to literally "mirror" what's seen on the smartphone screen. Video, photos and apps are re-sized and scaled to fit the larger TV screen. You can then use the TV remote to navigate the phone, while it's charging from the TV 5 . 2. Using screen mirroring technology, you can connect phones that are Miracast enabled to the TV 2 .
Using the same passive 3D technology used in movie theaters, feel the explosive excitement of theater-like 3D. Even the sound profile is enhanced for 3D viewing to provide a more immersive experience4. Slip on the latest generation of light, comfortable 3D glasses to enjoy your favorite 3D movies. Four pair of glasses included.
Fine details and textures appear in whatever you're watching, even in flat areas. Powered by Sony's advanced noise reduction algorithm, this technology boosts image clarity with heightened contrast and depth that you won't find on most televisions.
Life-sized video calls.
It's like they're in the room with you. Skype® video calls bring your family and friends closer than ever as they appear as large as life on your big screen-for free. 1 Just connect the easy-to-use Skype camera (sold separately) for a face-to-face look at the caller on the beauty of your Sony HDTV.
You will never lose your TV manual again. The iManual is available through the menu system on the TV - always there if you need it.